AP) — Gov. Sam Brownback will lead state officials and outdoor enthusiasts in a float trip along a stretch of the Kansas River.

Thursday morning’s canoe and kayak excursion is part of the administration’s efforts to tout the recreational and economic value of the 173-mile river.

About 100 people were expected to participate, starting in the northeast Kansas town of Wamego (wah-MEE’-goh) and ending about 10 miles downstream at Belvue.

The Kansas River was designated in July 2012 as a National River Trail by the U.S. Department of Interior, one of about a dozen nationwide.

Brownback has been active as governor in events that encourage outdoor recreation throughout Kansas.