Manhattan Regional Airport: Closer to Where You Want to Be
(Manhattan, Kan., April 11, 2016) Things look a little different around Manhattan Regional Airport, and those changes go beyond the expanded terminal. With the growing structure comes new branding, as Manhattan Regional Airport (MHK) emphasizes the value of flying local.

 

“The newly expanding terminal and regional jet service are great assets for the community,” said Jesse R. Romo, MHK airport director. “Nothing sets the stage to engage and educate the community on those assets like a fresh marketing campaign.”

 

MHK’s rebranding efforts include an updated logo, a stronger web presence, and a new tagline: Closer to Where You Want to Be.

 

502 Media Group, a Manhattan-based marketing agency, developed the new branding, with input from a focus group of area stakeholders, as well as the Airport Advisory Board. They used MHK’s new terminal, as well as the surrounding landscape of the Flint Hills region, as inspiration for the new logo.

 

“We’re very excited about the work 502 Media Group has done for us,” Romo said, “and appreciate how well they captured the new look and feel of the airport and terminal with a revised logo and tagline.”

 

“Our aim is to position the brand as the clear choice for air transport in the area, offering a more convenient solution for travelers,” said Blade Mages, 502 Media Group creative director. “Whether you are anxious to get across the country for the holidays or simply get back to the comforts of home in Manhattan, Manhattan Regional Airport is closer to where you want to be.”

 

MHK offers local air travel solutions to residents of Manhattan, Junction City, Wamego, and surrounding communities. With MHK’s American Eagle jet service, travelers can access daily flights to and from Chicago-O’Hare and Dallas/Ft. Worth.