Manhattan Regional Airport is working on a rebranding effort and has brought in 502 Media Group of Manhattan to come up with a new logo and tag line.

Blade Mages, Creative Director of 502 Media Group pitched the groups proposed logo and tagline Monday to the Airport Advisory Board.

“The new tagline we’re proposing,’Fly MHK. Fly Local. Fly Easy.’ The local plays very much on the local movement, you know, and fly easy plays very well on like when you’re heading on that business trip and it doesn’t start until tomorrow, you’re probably wearing what I’m wearing, with a button down and a pair of jeans, rather than the three-piece seat,” said Mages.

Mages did get some push back on the word easy from one board member, Jackie Hartman.

“That’s a relative word. It means a lot of different things to different people, and I’m wondering if there’s not a word that’s more specific to the experience you want them to have. So convenient, even though it’s a much longer word, that’s what people think of. It’s convenient, so you’re flying local for convenience, comfort, but easy that’s not really a word I associate with air travel,” said Hartman.

Airport officials were not seeking any action on the logo or tagline Monday, instead were hoping the board would provide the feedback that they did to 502 Media Group. That feed back will be used by 502 Media group in order to create the best logo and tagline possible for the airport.